Been in the automotive industry for 22 years. Cars, oil, lubes, cars again and tyres. Guess need to do batteries some time. Or better, consult an Indian battery brand. Have been through 5 memorable product and brand launches [Zen, Caltex, Mobil, Swift and Apollo], 1 IPO [Maruti Suzuki], 3 mergers / acquisitions [ExxonMobil, Apollo-Dunlop and Apollo-Vredestein]. Used all that experience as a brand consultant for a year. Dived back into the world of cars with Peugeot but unfortunately the proposed project was indefinitely postponed [terrific experience though!]. Completed a short but eventful sojourn with Volkswagen in rebuilding the brand's relevance and aspiration in India. Left a strong, credible and confident team in place there to take the journey forward. Now the professional rolling stone starts a fresh new journey at Expereal – of partnering organisations, institutions, places and ideas in value creation. [Never been a great fan of the word 'consultant'…seems too pompous]. The years are catching on, but not the moss! Thankfully!! Specialties: Automotive marketing & business management, branding and identity, product development, M&A and integration, turnarounds