IIM Ahmedabad MBA having over 21 years of track record of building and turning around businesses with more than 8 years experience in leadership positions. Multi-Sector, Multi-Product and Multi-Geographic exposure. Experience in working with founder-promoters and family managed businesses. Drives business through innovative branding, effective communication and expansive distribution towards profitable growth. Builds consensus within team for execution of strategic initiatives. Positive attitude, proven mentoring ability and easy manner helps in creating a conducive and high performance work environment. Leadership Competencies in Strategic Planning, New Product Development, Brand Marketing, Public Relations, Advertising and Communication, Media Planning, Distribution Management, Customer Segmentation, Market Research and Analysis, Budgeting and Profit & Loss Statement Accountability